Equipping Anthropometrists Around the World

In May 2025, Rosscraft Innovations Inc, a leader in anthropometry equipment design and manufacturing, passed the torch to NutriActiva LLC, the global leader in anthropometry equipment distribution. We at NutriActiva are very grateful to James and Laurie Allen for their support, and to Dr. Bill Ross for his pioneering work in kinanthropometry. Learn more about Dr. Ross below. Also Visit NutriActiva's full store, which includes Rosscraft equipment.

NutriActiva was born because anthropometry equipment was hard to buy around the world. With a passion for removing obstacles between practitioners and the equipment they need to advance their careers, NutriActiva stepped in as the global source for anthropometry equipment.

Our vision is that every student and professional around the world has the anthropometry equipment they need to succeed.

Who We Are

NutriActiva LLC is owned by Joe Richards and Andrea Richards.   Andrea is a registered dietitian from Colombia and Level 1 ISAK certified anthropometrist.  Combined with Joe's travel in Latin America, background as a professional Spanish translator, and entrepreneurial spirit, they've made NutriActiva a global leader in anthropometry equipment.

Our Values

  • Excellence

    We believe that excellence in our products and service supports excellence in our customers careers and lives.

  • Always Advancing

    We are always learning, growing, and advancing as a company and as invidividuals.

  • Trust

    We understand the power of trust, with the products we sell, our business relationships, and among our team of employees.  

Co-Founders

  • Dr. William D Ross, BPE, MSc, MA, PhD, DHC

    Dr. William D. Ross is a pioneer in kinanthropometry—the scientific study of human body measurement in relation to movement, growth, and performance. He coined the term in the 1970s and helped establish global standards now used by ISAK professionals around the world. As a professor and researcher, he authored over 200 publications and developed the PAR (Proportionality Analysis Reference) system for analyzing body proportions. In 1981, he founded Rosscraft Innovations to design precision anthropometric tools now trusted by sports scientists, dietitians, and researchers globally. His impact has earned him an honorary doctorate, ISAK Hall of Fame status, and recognition as an ISAK Honorary Life Member.

    Learn More About Dr. Ross' Work

  • Mary L.  Ross B Ed

    Mary Ross is the co-founder and former President of Rosscraft Innovations and Turnpike Electronic Publications Inc. She led with a non-traditional, collaborative philosophy—viewing organizations as dynamic systems where leadership flows to those with the right skills for the moment. Her approach emphasized mentorship, mutual respect, and the equal value of all roles in complex work environments.

    In addition to her business leadership, Mary made lasting contributions to Canadian figure skating. She managed a national job service for coaches for over a decade, shaping employment practices still in use today, and held several executive roles in sport. Her legacy is one of enabling innovation through people-focused systems and adaptive leadership.